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Job Description

Diagram Alur – Contacts → Tag → Campaign → Lead

Estimated reading: 1 minute 22 views
📂 Contacts
   - Data customer & prospect
   - Lengkap dengan child contacts
   - Contoh: PT Sinar Jaya Abadi
       ├─ Andi (Procurement Manager)
       └─ Rina (Finance Supervisor)
        │
        ▼
🏷️ Tagging
   - Prospek, Retail, Decision Maker, VIP
   - Contoh:
       • PT Sinar Jaya Abadi → Prospek, Retail
       • Andi → Decision Maker, Prospek
       • Rina → Customer, VIP
        │
        ▼
📢 Marketing Campaign
   - Filter berdasarkan Tag
   - Campaign 1: Email ke Prospek Retail
   - Campaign 2: Promo Loyalty ke VIP
        │
        ▼
📈 CRM Lead
   - Campaign berhasil → kontak merespons
   - Contoh:
       • Andi (Prospek Retail) respon → jadi Lead baru di CRM
       • Rina (VIP) respon → repeat order → masuk pipeline baru

🎯 Makna Diagram

  • Contacts = fondasi data.

  • Tagging = alat segmentasi.

  • Campaign = aksi pemasaran berbasis data.

  • Lead = hasil nyata campaign yang masuk ke pipeline CRM.

📌 Dengan alur ini, kita bisa lihat hubungan langsung antara Marketing & CRM: setiap kontak yang ditandai (tag) bisa jadi target campaign, dan campaign yang sukses menghasilkan lead baru di pipeline.

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