Job Description
Diagram Alur – Contacts → Tag → Campaign → Lead
Estimated reading: 1 minute
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📂 Contacts
- Data customer & prospect
- Lengkap dengan child contacts
- Contoh: PT Sinar Jaya Abadi
├─ Andi (Procurement Manager)
└─ Rina (Finance Supervisor)
│
▼
🏷️ Tagging
- Prospek, Retail, Decision Maker, VIP
- Contoh:
• PT Sinar Jaya Abadi → Prospek, Retail
• Andi → Decision Maker, Prospek
• Rina → Customer, VIP
│
▼
📢 Marketing Campaign
- Filter berdasarkan Tag
- Campaign 1: Email ke Prospek Retail
- Campaign 2: Promo Loyalty ke VIP
│
▼
📈 CRM Lead
- Campaign berhasil → kontak merespons
- Contoh:
• Andi (Prospek Retail) respon → jadi Lead baru di CRM
• Rina (VIP) respon → repeat order → masuk pipeline baru
🎯 Makna Diagram
Contacts = fondasi data.
Tagging = alat segmentasi.
Campaign = aksi pemasaran berbasis data.
Lead = hasil nyata campaign yang masuk ke pipeline CRM.
📌 Dengan alur ini, kita bisa lihat hubungan langsung antara Marketing & CRM: setiap kontak yang ditandai (tag) bisa jadi target campaign, dan campaign yang sukses menghasilkan lead baru di pipeline.

